DON’T BE IN THE DARK ONLINE:
SEE THE LIGHT WITH MULTIMEDIA USE OF AUDIO AND VIDEO!
It’s true that using video and audio in your emails, website and sales pages grabs your audience attention immediately, increases conversion rates and shows your product or service to more people which in turn increases sales and creates more awareness which allows you to get more information out and get more sales. Ever hear the expression it’s not always what you say but HOW you say it? Who can hear text? It has been scientifically proven that people remember more of what they see, hear and feel. How better to trigger the hot buttons of your audience to take action then to show them?! Imagine selling a house by digitally walking them out to the backyard, listening to the sound of the birds, seeing the awesome landscaping while telling them the pool was resurfaced and confidently telling them the owner HAS to sell by the end of the month…you get the point. And you didn’t even have to drive there to allow them to logically make an offer.
If you think this is too expensive or difficult to do then be advised- if you can send an email, chances are you can create personalized videos and audios with the help of some great software that is going to change the way the world markets and communicates. If you don’t start getting this new technology, believe me, your competition will. Even if you start with just video email your customer subscription or loyalty will increase just because you can keep regular contact and show them what you have, have links to more information or other related products and all the while keeping you and what you have to offer in the limelight.
Rethink and reinvent your strategy and be aware that many companies now have training videos to give you more insight into your education or offer chat service or coaching or consulting. And if you want to get money just for referring it to someone you can turn your advertising expense into an income stream. Let your light shine! There is some gold at the end of the rainbow.
It is statistically proven that banner ads and print ads have continued to decline. Leading companies have turned to streaming video/audio to turn on the heat and illuminate their brand. For example, After 23 years of advertising on the Super Bowl (spending $33 million dollars, Pepsi announced that the company planned to shift gears and focus their advertising online. Industry experts predict a huge market. Hostcentric Streaming Media reported for industry outlook a 70% response rate for content, 60% for ad information and a 49% buy rate for online merchandise sales.
Marketers know that wandering online eyeballs online get bored and tired of the same stuff and savvy marketers combine media backed by video or just use sound and moving color to hold attention and keep the viewer on the subject matter long enough to get the gist and/or buy or take action. Sales conversion rates which had declined over the past couple of years began to rise again because they were able to once again captivate and convert subscribers and consumers. The human touch was sorely needed and becoming the trend for modern marketing. Instead of long winded sales pages the sound or sight of passion and persuation allows sellers to influence and motivate with less resistance and in much less time. A picture is worth a thousand words but a video is worth a million allowing multiple senses to be provoked in multi-positive ways. All the psychological factors and reasons to buy can be loaded into a 3 to 5 minute video.
Buyers are too suspicious and well educated to fall for all the scams online and want assurance they are dealing with a “real” person and a “real service or company” that can be accountable and not hide behind a website. With multi-media, the skepticism turns to familiarity, trust and desire to put faith into something they want to use or own- over and over again.
Popularity: 1% [?]
